Experience Creator / Major Events / Eventprofs / Production / Driving Change / Standards Driver / Fixer / Stabiliser / Organisational Change / Learning / Collaboration / Global Network / The Glue /

Experience Creator / Major Events / Eventprofs / Production / Driving Change / Standards Driver / Fixer / Stabiliser / Organisational Change / Learning / Collaboration / Global Network / The Glue /

Experience Creator / Major Events / Eventprofs / Production / Driving Change / Standards Driver / Fixer / Stabiliser / Organisational Change / Learning / Collaboration / Global Network / The Glue /

Experience Creator / Major Events / Eventprofs / Production / Driving Change / Standards Driver / Fixer / Stabiliser / Organisational Change / Learning / Collaboration / Global Network / The Glue /

The Events Insight Podcast
Hanna Ahlberg Hanna Ahlberg

The Events Insight Podcast

From an early age, Roger knew the events industry was where he belonged. Following his father onto site, watching shows being built, meeting suppliers and seeing client relationships in action, he quickly caught the bug.

Today, Roger is an international major event and venue operations leader, with experience across strategic senior roles as an event promoter, venue operator, services provider and project consultant.

His peers have described him as “the critical leadership glue” and someone who is proven at “steadying the ship” in some of the most challenging event delivery locations around the world. Roger has built and led event projects in first-time locations, including stadia, venues, city centres and greenfield sites, while guiding city stakeholders and new local teams through the delivery journey.

Roger has enjoyed an extensive and impressive career in the events industry, with highlights including senior roles at Excel London, the ABB Formula E FIA World Championship, the London 2012 Summer Olympic Games, the first European Games in Baku, Wembley Stadium, Ascot Racecourse, equestrian events and the Singapore Sports Hub. 

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Royal Highland Centre
Roger Hooker Roger Hooker

Royal Highland Centre

The Royal Highland Centre’s latest leadership appointments have drawn widespread media attention, marking a pivotal moment in the venue’s evolution and signalling ambitious plans for future growth.

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In The Spotlight:      Roger Hooker
Roger Hooker Roger Hooker

In The Spotlight: Roger Hooker

Strong ideas are only the starting point — it’s how you shape and communicate them that makes the difference. This piece explores the value of clarity, confidence, and developing a voice that feels genuinely your own.

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StandOut Magazine September 2021
Hanna Ahlberg Hanna Ahlberg

StandOut Magazine September 2021

A spotlight on leadership, experience, and delivery at the highest level of the global events industry — showcasing how strategic thinking and operational expertise come together to deliver complex, world-class events.

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Formula E: Delivering the Rome EPrix April 2021
Hanna Ahlberg Hanna Ahlberg

Formula E: Delivering the Rome EPrix April 2021

A behind-the-scenes look at delivering international events, exploring the scale, coordination, and precision required to execute high-profile experiences in dynamic, high-pressure environments.

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StandOut Magazine MARCH 2019
Hanna Ahlberg Hanna Ahlberg

StandOut Magazine MARCH 2019

An insight into the operational side of the events industry, focusing on aligning teams, managing complexity, and bringing together the right people and processes to deliver seamless live experiences.

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